Pay-Per-Show ROI Calculator

What Are 10-20 Qualified Calls a Month Actually Worth to You?

Plug in your numbers below. See the real math on what a pipeline of qualified, ready-to-buy prospects turns into, before you spend a dollar on it.

Your Numbers
$
$2K$100K

What one new customer is worth to you, one-time or first-year value.

15
1020

Meetings usually start in weeks 3-4, after about two weeks of inbox warmup.

20%
5%50%

The share of qualified, shown-up calls you already turn into customers.

Estimated New Revenue / Month
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Your monthly spend, all in $0
Revenue generated $0
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Return per dollar spent
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New customers / month
$0
Cost per new customer
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Net gain / month

*Based on Lumen River's standard pricing: $1,000 a month ($500 tech fee for infrastructure and maintenance, plus $500 for a monthly working call), and $250 per qualified meeting that shows up. Nothing for the ones that don't. Showed calls cap at 20 a month, so all-in spend caps at $6,000 a month. These figures are estimates from the numbers you enter.

Zoomed Out

Your First 12 Months

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Revenue Potential
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Total Cost, All In
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Net Gain, Year One
The Alternative

Versus a Typical Retainer

Typical Outbound Agency

~$4,000-$8,000/mo flat
  • × Billed whether meetings show up or not
  • × "Booked" often just means scheduled, not attended
  • × No say in how many meetings show up

Illustrative industry range, not a specific competitor's pricing.

Lumen River, at your numbers

$0/mo
  • ✓ $1,000 a month, then $250 only when a call shows up
  • ✓ No charge for meetings that do not show
  • ✓ One working call with Lumen River each month

Save ~$0/mo

About These Numbers

Where do the $250 per show and the $1,000 a month come from?
That's our actual pricing, not a hypothetical. $1,000 a month covers a $500 tech fee for dedicated domains, mailboxes, and sending tools, plus $500 for one working call with Lumen River each month. There is no separate setup fee. Then you pay $250 per qualified meeting that shows up, and nothing for the no-shows.
What if my real close rate is different than what I entered?
Drag the slider to whatever you actually close on similar sales calls today. The rest of the math updates instantly. This is meant to reflect your business, not a best-case scenario.
Is this what I'll actually make?
No. It's a projection based on the inputs you control. It is not a forecast of your revenue, and it does not promise a set number of meetings.

Like What You See?

Let's put these numbers to work. Book a no-commitment call and we'll map out what the Pay-Per-Show Pipeline System looks like for your business.

Book a Call See How the System Works

No ad spend. No retainers. No paying for no-shows.